- Public relations
We have a depth of understanding for each media outlet with its peculiarities and information demands. Because of our specialized insight and powerful partners, we are able to tell a client's story in a way that will bring it alive, making it accessible to both journalists and customers worldwide. EmCo develops media communication strategies based on the most relevant tools and technologies to influence every target group of interest. Among the most necessary and sufficient tools offered to our clients there are:
- Handling informational campaigns in Russian and foreign media.
- Building and supporting long-term relations with key media outlets and journalists highly relevant to a client.
- Creating and supporting stable journalist pools to fulfill client’s informational tasks.
- Acting as company's press service, creating an external press office.
- Coming into direct contact with journalists via press conferences, briefings, press tours, interviews and informal meetings.
- Ensuring company’s presence in analytical reviews and ratings published in media.
- Involving client’s speakers into a list of permanent commentators in target media.
- Developing special media projects (joint public events and conferences, relevant inserts and supplements in media publications).
- Involving influential media as informational partners of client’s public events.
- Development of social media strategy.
- Management of social media accounts. Content creation, development and realization of social media marketing strategies.